Shandong Capriole to Participate in Alashan Heroes' Meeting
On August 25th, it was learned from Alashan Left Banner Cultural Tourism Group that the Alashan Heroes' Meeting, a cross-country culture IP cultivated for 14 years, has officially announced its schedule. It will be held from September 30th to October 8th, 2025 at the Dream Desert Park. Featuring 27 activities across five major sections, a grand cross-country extravaganza is about to begin.
This year's Heroes' Meeting, themed "Heroic Era, Shared Future," has undergone a comprehensive upgrade in terms of event scale, industry integration, and experiential services. For the first time, it will offer a nine-day extended event, focusing on five core sections: exhibitions, conferences, competitions, performances, and entertainment, with 27 carefully planned special activities. During the National Day holiday, it will present a comprehensive cultural, tourism, and sports carnival integrating cross-country, music, and technology.
As a "desert icon" for off-road enthusiasts, this year's Alashan Heroes' Gathering boasts a diverse array of events, including the Alashan Desert Off-Road Rally, UTV Off-Road Challenge, Motorcycle Off-Road Racing, Off-Road Climbing Race, and a Desert Off-Road Training Camp & Mass Off-Road Challenge, among other professional and mass participation competitions. The entertainment and events section features a newly added "Off-Road Self-Driving Zone" for the mass off-road challenge, offering a full range of services to ordinary visitors, including courses, route planning, one-on-one coaching, and roadside assistance. A leaderboard, prize pool, and traditional folk prizes will also be available, ensuring that every participant can deeply experience the unique charm of off-road culture.
To enrich the event offerings and enhance the participation experience, this year's Heroes' Gathering also features a Future City Carnival, including an AI robot exhibition area, a drone exhibition area, an outdoor equipment exhibition area, and an off-road and modified vehicle exhibition area, creating an immersive technology experience space. Meanwhile, a special production team from Henan TV was invited to direct and create an innovative music-themed performance and fireworks show. Using themes such as "The Heroes' Glory" and "The Heroes' Expedition" as their framework, the show cleverly blends martial arts music with symphonic music, electronic music with Mongolian long song, creating a unique musical style. The event also features fireworks displays and drone formation performances, providing a stunning audio-visual feast for the audience.
Addressing the concern of tourists "blindly participating," this year's Heroes' Gathering has set up a dedicated desert radio station, broadcasting real-time event information and conducting interviews with herders and drivers daily from 9:00 AM to 7:00 PM. A simultaneous "traffic jam virtual participation" mode is also available on Douyin (TikTok), enabling online and offline interaction so that those unable to attend can experience the event atmosphere in real time. In addition, the event features an off-road adventure kingdom, a hot air balloon/paragliding/powered paragliding/helicopter flight base, as well as a family-friendly amusement park, desert adventure activities, Heroes' Gathering CS games, AI travel photography, and a branded food market, catering to the diverse entertainment needs of different age groups and demographics.
Xing Ying, Deputy General Manager of Alxa Left Banner Culture and Tourism Group, stated that since its establishment in Alxa Left Banner in 2011, the Alxa Heroes' Meet has always been guided by the off-road spirit of "fearless exploration, never giving up, and teamwork," evolving from a professional competition into a carnival for all, and upgrading from a desert event to a global hub for off-road culture. This year's Heroes' Meet differs from previous years by offering a special "one-ticket-for-all" package, encompassing unlimited entry to the Desert Dream Park for 9 days, experiences at four exhibition markets, 9 days of music carnival performances, off-road activities, and a cultural and creative gift package. This aims to allow more people to experience the unique charm of desert off-roading and to fully establish a benchmark for inclusive cultural tourism consumption.
